Political Marketing Principles And Applications: The Definitive Guide

Political marketing is the process of using marketing principles and techniques to influence political outcomes. It involves a wide range of activities, from voter research to campaign advertising to public relations.

Political Marketing Principles And Applications is the definitive guide to this complex and ever-changing field. It provides a comprehensive overview of the field, from the basics of voter behavior to the latest campaign techniques.

Political Marketing: Principles and Applications

by Jennifer Lees-Marshment

4.1 out of 5

Language	:	English
File size	:	3192 KB
Text-to-Speech	:	Enabled
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	284 pages
Screen Reader	:	Supported

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The book is divided into four main sections:

• Voter Behavior
• Campaign Techniques
• Political Advertising
• Public Relations

Each section covers a different aspect of political marketing, from the psychological factors that influence voter behavior to the strategic planning of a campaign.

Written by a team of experts in the field, Political Marketing Principles And Applications is a must-read for anyone who wants to understand the world of political marketing.

Voter Behavior

The first section of the book explores the basics of voter behavior. It covers topics such as:

• The psychology of voting
• The role of demographics in voter behavior
• The impact of the media on voter decision-making

This section provides a foundation for understanding the challenges and opportunities of political marketing.

Campaign Techniques

The second section of the book covers the various campaign techniques used by political candidates and parties. It includes chapters on:

• Campaign planning
• Fundraising
• Volunteer management
• Get-out-the-vote efforts

This section provides a practical guide to the nuts and bolts of political campaigns.

Political Advertising

The third section of the book focuses on political advertising. It covers topics such as:

• The history of political advertising
• The different types of political ads
• The effectiveness of political advertising

This section provides an in-depth look at one of the most important aspects of political marketing.

Public Relations

The fourth section of the book covers public relations for political campaigns and candidates. It includes chapters on:

• The role of public relations in political campaigns
• Developing a public relations plan
• Managing the media
• Building strong relationships with key stakeholders

This section provides a comprehensive guide to the public relations aspects of political marketing.

Political Marketing Principles And Applications is the definitive guide to political marketing. It provides a comprehensive overview of the field, from the basics of voter behavior to the latest campaign techniques. Whether you are a political candidate, campaign manager, or political consultant, this book will give you the knowledge and skills you need to succeed.

Free Download your copy of Political Marketing Principles And Applications today.

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Political Marketing: Principles and Applications

by Jennifer Lees-Marshment

4.1 out of 5

Language	:	English
File size	:	3192 KB
Text-to-Speech	:	Enabled
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	284 pages
Screen Reader	:	Supported

FREE